Duroshox · Strategy / Finance
European Go-to-Market
Market sizing, portfolio analysis and country feasibility informed European entry.
01
Executive summary
A ₹300Cr+ sales pipeline within two quarters across 3+ European markets.
02
Context
₹1,500+ Cr auto-components OEM supplier exporting to 25+ countries, entering 3+ European markets.
03
Problem
Prioritise European market-entry opportunities and develop client proposals.
04
My role
I architected GTM strategy from market sizing to client proposals.
Approach
- Sized markets.
- Ran portfolio and country-feasibility analyses.
- Built financial models for expansion.
- Took the work from market sizing to client proposals.
Artefact
Country prioritisation
| Country | Market size | Customer access | Competitive intensity | Regulatory ease | Logistics | Weighted total |
|---|---|---|---|---|---|---|
| GermanyTop 3 | 5 | 4 | 2 | 4 | 5 | 4.15 |
| ItalyTop 3 | 4 | 4 | 3 | 4 | 4 | 3.85 |
| France | 5 | 3 | 2 | 4 | 4 | 3.75 |
| PolandTop 3 | 3 | 4 | 4 | 5 | 5 | 4.00 |
| Spain | 3 | 3 | 3 | 4 | 3 | 3.15 |
| Czech Republic | 3 | 3 | 4 | 5 | 4 | 3.60 |
1–5 score; higher = more favourable (competitive intensity: less competition). Weights: market 30%, access 25%, other factors 15% each.
Market-entry funnel
- Target accounts · 120
- Engaged · 45
- Proposals · 18
- Pipeline · ₹300Cr+ (actual)
Outcome
₹300Cr+ pipeline within 2 quarters of launch.
Tools used
- Excel financial modelling
- Market research
- Salesforce